Results tagged “web-of-change”

Technology is not the issue. Here come the web thinkers.

Web of Change alums Tim Walker & Michael Silberman have put together a manifesto entitled "Web thinking: The Choice Ahead for Movement-Leading Organizations," which presents what organizations need to be thinking about in 2010 and beyond to success online (and in general).

Our field is maturing rapidly. The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. Indeed, now faced with existential challenges from a fast shifting landscape, the time has come for us all to rethink our most deeply held tenets in this struggle to remain relevant. Thankfully, a brave few are trying – and they're finding answers. Looking beyond traditional online strategy, they're fundamentally transforming how they and their organizations work – shifting their entire perspective towards what we call "Web Thinking" – to better reflect the reality of our time. And they're winning. They're charting a path forward for us all.

The teams at EchoDitto and Biro Creative have been tracking and studying this shift for more than six years through their work with a wide range of leading social change organizations. After a decade of obsessive technology consumption, the sector is ready for a new chapter. This manifesto reveals new tenets for success. It is a call to arms for our next generation of leaders.

They go on to outline 10 proclamations that organizations should be thinking about in relation to their structure, thinking, and strategy about change. There are some great ideas there.

In some ways, it doesn't go far enough. I'll be adding my 3 cents, why not add yours?

Leave a comment

TrackBack URL: http://www.phillipadsmith.com/trackback/1825

Job with purpose: Awesomely Rad Web Developer. Washington, DC.

Another great opportunity for the socially conscious geek...

Allyson Kapin from Rad Campaign -- a Web design, development, online Marketing and strategy firm that helps "organizations that want to change the world" -- writes that Rad Campaign is seeking an "Awesomely Rad Web Developer" for their DC-based office:

We're hiring a web developer. Know any good ones? Send them my way. Job description below.

Rad Campaign, one of the coolest online communications firms you will ever tech out with, is hiring an Awesomely Rad Web Developer based in Washington, DC. Rad Campaign is deeply committed to organizations that want to change the world and socially responsible businesses that want to claim their corner of it. We fight to conserve America's national forests and wildlife. We educate the public about becoming conscious consumers and why purchasing green, socially responsible products are better for the planet and our health. We fight for human rights throughout the world. We mobilize people across the US to fight for labor reform and real health care reform.

The full post is online here. This is a half-time position.

Comments

2 Comments

Leave a comment

TrackBack URL: http://www.phillipadsmith.com/trackback/1918

Vancouver event: Digital Innovation: New Tools for Engagement. March 5.

This just in from online strategy sage Jason Mogus of Communicopia:

Digital Innovation: New Tools for Engagement

Social Media is dramatically changing the way we build relationships, lead our organizations, and inspire social change. Coupled with new technologies is an increased demand from consumers and clients for accountability, access to information and transparent institutional conduct. This course will focus on how your organization can make the cultural shift required to capitalize on technology’s capacity for creating meaningful public participation and social change. You’ll leave this course with fresh perspectives and concrete ideas about how your organization can embrace technology to further your social mission.

You will learn:

  • how to use emerging digital tools to engage the individuals or groups that influence your organization
  • how digital tools can aid collaboration across your organization best practices from other organizations who have succeeded in using digital innovation to collaborate across silos, create authentic dialogue with the public, harvest new ideas, and better respond to a changing world
  • how to overcome barriers in order to foster a culture of openness and collaboration in your organization with regard to digital innovation
  • what human resource models are needed to support effective use of social media

Who should attend: This course is of interest to managers and leaders in the public and non profit sectors who want to better use social media to engage their constituents and further their social mission. Seating is limited to 40 participants.

Great opportunity for this in Vancouver to learn from an experienced leader in the field of social media and online campaigning.

The event is on March 5, 2010 and the cost to attend is $195. The registration site is here.

Leave a comment

TrackBack URL: http://www.phillipadsmith.com/trackback/1820


2 3 4 5